Netricity Design: Search Engine Optimization (SEO) Services


Search Engine OptimizationSEO has become an important piece of the on-line puzzle with the explosion of websites and popularity of the internet. With literally millions of websites on the internet, it's tough to get your site to the top of search engine results where users can actually find your website. That's where SEO comes in.

Search engines will rank your website in their search results based on certain criteria. When you have a website built by Netricity Design, we'll build your website with the "basic" SEO building blocks. You'll have all your page titles, Meta data, alt tags, page structure, etc... in place to help your site rank in the search engine results right out of the gate. However, this may be enough at the very beginning or if your site competes in a low competition market, but eventually, your site will drown in the sea of websites.

That's where we can help. Netricity is a search engine optimization company in Orlando, Florida and we've learned many of the in’s and out's of SEO across the three major search engines, Google, Yahoo and MSN. We can then apply these learning’s to your site to help your site come back to the surface of the search engine results. We use a combination of techniques and analytical software to help you reach new customers and users that may have never seen your site because you were listed so deeply in the search engine results. I often say, you can have the best site in the world with the best products in the world but if nobody can find your site, who cares?

First things first, no one (NO ONE) can guarantee you number one positions in the search engines. It used to be true for pay per click (PPC) campaigns but even that has gone away. However, your chances of getting to the top can be greatly improved by using SEO techniques.

What Netricity Design will provide:
  • First, we will do an analysis of what "keywords" should be optimized for on your site. Keywords are just a word or string of words put together that people type into the search box of a search engine when they are looking for something on the web. We need to find out what people are typing in so that we can optimize your site for these keywords.
  • We will then put those words into ranking software that we use that will let us know where you are currently ranking for those keywords across the 3 most popular search engines, Google, Yahoo and MSN. After all, how can we measure how successful we are unless we know where we started? We will also use this software to produce weekly reports for you so that you can see how your sites is performing from week to week.
  • Now the optimization begins. We will begin by analyzing your site for where we can make improvements. Whether it correcting basic SEO building blocks for a site not designed by us, tweaking your page copy, adding new html tags or whatever else we find during our analysis that we feel needs to be fixed.
  • We'll begin doing a link building campaign for your site. Incoming links are an important part of SEO and while it is time consuming, it should not be overlooked!
  • We'll install free analytic tracking for you so that we can see how visitors got to your site and you can see how they interact with your site. This can be important for you to determine conversion rate, bounce rate and various other measurements to determine how your sites performing. It's one thing to get visitors to your site, it's another thing to get them to buy something or do a certain task on your site that you want them to do.
  • We'll get other appropriate services in place as well depending of the type of site you have. This may include Google local, Froogle, Google, Yahoo & MSN webmaster tools, XML site maps, etc... depending on your sites needs.
So what does all of this cost?

We provide this service on a monthly basis which is paid upfront from month to month depending on how long you want to run the service. The first month is $2000.00 for the initial set up and research that is done on your site. Each month after the first month is $1000.00. Most service contracts run for 2-3 months to get the ball rolling and then the client either simply stops the service, takes over SEO for themselves or renews the contract once a year for updates. It's completely up to you!

Some things to remember:
  1. No one (NO ONE) can guarantee you number one results in the search engines. It just doesn't work that way. Think about it, if everyone was guaranteeing number one results to all the websites in the world, the math just doesn't work! However, you can greatly improve your search engine rankings with our service.
  2. Results do not happen overnight. In fact, depending on how competitive your keywords are, it could take several weeks to several months before real results are realized. This is not a cop out; it's just a fact.
  3. SEO is a never ending process. While you can go for periods of time without optimizing, you always need to keep it in the back of your mind. New products, new services, search habits and search engine algorithm changes happen all the time. This creates the need for continuous SEO on your site whether done by a provider like us or done by you.